A re-workable wax that gives definition, shine and a firm hold which will last throughout the whole day. This wax has a boost of keratin added to the product to help the hair its strength. What is does: The product is used to thicken the hair and give the ultimate hold. Offering the highest holding rate out of the whole range. Who is it for: For men that want a strong hold but still with shine. Designed to control all hair types and styles, even thick, coarse, wavy hair.